In the spring of 1978 we gave our designers the go-ahead on an ambitious undertaking: develop the very best running shoe regardless of the time it takes or the money it costs. The result was the 990 a shoe that's been raising the bar on quality ever since. With the 990v2 the legend continues. A perfect blend of cushioning and style this shoe looks as good on your morning run as it does on the runway. In this edition of the classic ruby-colored details represent the 40th anniversary of the 990.New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance's sales.